Apple & Ivey started in 2014 with one coat and a promise to repair it for as long as its owner wanted to wear it. We still design in seasons, but we design each piece to work with the last one and the next. The point is fewer, better clothes that fit together.
- 2014
Founded
With one loden coat
- 14
Partner mills
In five countries
- 92%
Traceable wool
To the farm
- 11,400
Repairs in 2025
Free for the life of the coat
Fourteen mills, most of them family-owned.
We work with the same mills season after season, in Austria, Scotland, Italy, Portugal and Japan.
We make fewer things than we could, and we'd rather repair a coat than sell you another one.
Founder, Apple & Ivey
